Case study · 2024
Cobalt.
Cobalt’s checkout asked twelve questions before taking a card. We cut it to one screen that clears in seconds — and converts like it.
Client
Cobalt Pay
Services
Product · Payments
Role
Design & engineering
Year
2024
The challenge
Every new payment method had been bolted onto the same form, so checkout grew to twelve fields and four steps. Drop-off climbed past 60% on mobile, and support spent its days explaining declined payments that were really abandoned ones.
The approach
We rebuilt checkout as a single adaptive screen: card, wallet, and bank transfer collapse into one input that recognises what the customer starts typing. Risk checks moved behind the scenes, surfacing only when something actually looks wrong.
The outcome
Checkout now clears in under twenty seconds for a first-time buyer. Mobile conversion is up by a third, and the twelve-field form is a screenshot we keep for the retrospective.
4 steps → 1
Checkout flow
+34%
Mobile conversion
19s
Median checkout
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