Case study · 2024
Meridian.
Meridian had outgrown its founding brand in every way but the logo. We rebuilt the identity and the site that carries it.
Client
Meridian
Services
Brand · Web
Role
Design & build
Year
2024
The challenge
The brand was built for a two-person consultancy, not a forty-person firm. The site said less than the deck, the deck said less than the work, and every proposal started with an apology for both.
The approach
We led with the work: a new identity system built around their case material, editorial typography, and a site where every page is assembled from the same living content — no orphaned marketing copy.
The outcome
The site now closes the credibility gap before the first call. Inbound briefs doubled in the quarter after launch — and nobody apologises for the deck anymore.
2×
Inbound briefs
38 → 6
Site templates
0.9s
Median page load
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